Friday, September 18, 2015

Burgerville comes to Corvallis!


Corvallis is soon to have a new eatery for residents craving a burger. Burgerville has slated its 41st location to open at 2300 N.W. 9th St. this winter, in a building previously occupied by Wendy’s.

On Friday, Sept. 18 from 11 a.m. to 1 p.m. the company sent a team of representatives to the location for an unveiling ceremony of their sign, and invited the community to give feedback on what they want to see at the new location. 

“We don’t just shoehorn ourselves into a community, we are really connected and want to hear what people have to say,” Media Relations Consultant Sara Perrin said.

Burgerville has already pleased the palate of many locals, and was voted the “best burger” in the Willamette Valley by Linn-Benton Community College students in the 2014-15 school year. With current locations in Albany and Monmouth, the Corvallis location will be the first in Benton County. 

The company prides its self on using fresh ingredients, setting themselves apart from many fast food competitors. The company uses many locally grown ingredients and hormone-free meat. 

“We really work hard to keep our food as clean as possible,” Chief Cultural Officer Jack Graves said.

Several ingredients used for meals on the menu such as green beans, pumpkin, and hazelnuts will be supplied by local growers. With plentiful farms and agriculture in the area, Corvallis seemed a no-brainer for Burgerville to call home.

Serving over 600 free cheeseburgers—with fries, soda and cookies—Friday’s event had a strong show of support from the community. Even passing cars honked their horns. Guests were encouraged to leave comments on poster boards hung on the building windows as they stood in line to grab a bite. 

Community member Sue Mitchell gave her feedback, leaving a note on the board about her sentiment for their sauce.

“We love their sauce and it reminds me of my dad,” said Mitchell. “He passed; it’s his birthday today and he loved Burgerville.”

Christy Henderson also came to enjoy a lunchtime cheeseburger. She was excited about what she tasted.

“I’m from Texas, so this was quite different and good,” Henderson said. “It’s more natural and more old-school.”

Despite competition on nearly every corner, the company is confident of success.

“We’re the local favorite,” Graves said.

Friday’s event will not be last time Burgerville asks for community opinion before it opens. Over the next few weeks they will hold three ideation sessions led by an improv group at the upcoming Corvallis location. Attendees will be asked for input on building design, menu items, packaging, and guest experience. 

Ideation sessions are scheduled for Sept. 25 from 1 to 5 p.m., Oct. 1 from 5 to 9 p.m. and Oct. 9 from 11 a.m. to 3 p.m. The construction and development can be followed on the company’s website.

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